Experience the Perfection of 360-Degree Product Images on Two Axes
Welcome to the new era of product presentation! Do you want to present your products online as realistically and in as much detail as possible? With 360-degree product images on two axes, you offer your customers an immersive shopping experience that leaves no questions unanswered.
Get advice and learn how you can revolutionize your product presentation – contact us now!
What Are 360-Degree Product Images on Two Axes?
360-degree product images on two axes offer an even more comprehensive way to represent a product by enabling a complete all-around view in both horizontal and vertical directions. This differs from 360-degree views on one axis, as the product can be rotated not only around a horizontal axis but also vertically. This creates a spherical view that covers almost every perspective.
Features:
- Two Rotation Axes:
- Horizontal Axis: The product can be rotated 360 degrees as in a single-axis view.
- Vertical Axis: Additionally, the product can be tilted along the vertical axis, allowing it to be viewed from above, below, or at an angle.
- Photographic Basis:
- To create this representation, the product is captured on a special device that allows rotation around both the horizontal and vertical axes.
- Multiple rows of photos are taken, with the product being tilted differently for each row.
- Example: A first series of photos shows the product in a horizontal rotation (as with one axis), then it is tilted (e.g., 20° up or down or even up to 90°), and the next series is taken.
- Interactivity:
- The user can rotate and tilt the product in all directions using mouse movements, drag-and-drop, or touch gestures. This allows for a fully interactive, immersive view of the product.
360-degree product images created on two axes (e.g., horizontal and vertical) offer an even more detailed product representation and open up new possibilities for interactive product presentations. Here are the main advantages:
1. Complete Product Representation
- Customers can view the product from truly all angles and perspectives, including the bottom, back, and top.
- Particularly useful for complex or technically sophisticated products where all details are crucial (e.g., machines, furniture, shoes).
2. Enhanced Customer Interaction
- Two-axis representations offer an interactive 3D experience where the customer can rotate and tilt the product as desired.
- This interactivity leads to a longer time spent on the product page and increases engagement.
3. Increased Confidence in Product Quality
- Buyers receive a complete and transparent insight, which strengthens trust in the product and brand.
- Reduces uncertainties and potential returns, as no details remain hidden.
4. Suitable for All Product Types
- Ideal for products that are important in all dimensions, e.g.:
- Fashion and Accessories: Shoes, bags, glasses (interior and exterior visible).
- Technology: Cameras, laptops, tools.
- Furniture: Chairs, tables, sofas (visible from top and bottom).
5. Excellent for Premium Products
- High-quality products (e.g., jewelry, watches) benefit from a detailed all-around representation that also shows intricate details like engravings or textures.
- This technique emphasizes the value and quality of the product.
6. Higher Conversion Rate
- The detailed representation helps potential buyers make informed purchasing decisions, which can increase the conversion rate in e-commerce.
- Particularly effective for more expensive products where buyers seek assurance before ordering.
7. Better Storytelling
- Companies can show the functionality or unique features of a product by including various perspectives (e.g., how a device is opened or operated).
8. Near-Reality Experience
- Two-axis product images convey an “almost real” feeling, which is particularly relevant in times of online shopping, as the customer cannot physically hold the product.
9. Competitive Advantage
- While single-axis 360° images are now standard, two-axis technology sets a company apart from the competition and signals innovation.
10. Fewer Returns
- The all-around visibility reduces incorrect purchases, as customers can assess the product from all perspectives.
11. Premium Brand Presentation
- The use of this technology demonstrates professionalism, attention to detail, and customer orientation, which is particularly important for brands in the premium segment.
Result:
360-degree images with two axes offer a highly interactive and immersive experience and are ideal for perfectly presenting products with complex details or multiple sides worth highlighting. They build trust, increase customer satisfaction, and boost conversion rates – especially for products where a complete representation is essential.
Your Benefits at a Glance
- Highest Realism: Your customers experience your products as if they were right in front of them.
- Interactive All-Around View: Enable viewing products from every angle – from above, below, and sideways.
- Increased Purchase Readiness: The comprehensive presentation increases trust and demonstrably leads to more conversions.
- Optimal Integration: Our solutions can be easily integrated into websites, online shops, and social media platforms.
Why 360-Degree Product Images on Two Axes?
Today’s customers expect more from their online shopping experience. Simple product photos are no longer sufficient to capture attention or facilitate purchasing decisions. With 360-degree images on two axes, you create a unique, interactive experience that showcases your products in all their complexity and beauty.
Increase your conversion and set new standards – contact us for a consultation!