Scanmotion.de Created an Interactive Fashion Presentation with 360-Degree Product Photos for 21run.com

For 21run.com, Scanmotion captured a variety of fashion items from the sports sector. 21run.com belongs to 21sportsgroup, a successful provider of sportswear “by athletes for athletes” in online and offline retail. Starting with functional underwear like sports bras, running pants, and running jackets, to running shirts, a wide range of clothing items were captured in 360 degrees. As is now standard in 360-degree product photography, the items were photographed with 24 high-resolution images each. From these captures, the ready-to-embed images were then produced. At Scanmotion, a standard process after capture involves optimization in the areas of color, contrast, and sharpness, followed by background removal. In the field of 360-degree fashion, the shots are taken on a hollow man to obtain a better visual impression of the clothing. This method of capture makes the clothing appear as if it’s being worn by an invisible person. The 360-degree fashion shots created in this way are then ready for direct integration into the shop system, according to the customer’s wishes.

With the complete 360-degree view, it is significantly easier for customers to view the desired clothing from all sides, not just from the front. The customer is able to rotate the garment with their mouse, or with their finger on mobile devices, thus determining for themselves what they want to look at, when, how, and in what detail. This type of 360-degree view is very close to the all-around view in a brick-and-mortar store. With the difference that the clothing is even more viewable due to the hollow man capture. As customers now greatly appreciate these types of views for products of all kinds, this also positively affects, for example, the time a customer spends in the online shop.

360-degree product photos are captured in HTML5 JavaScript and are visible on all mobile devices. However, Scanmotion also creates compact Flash files with up to 4 axes upon request.

Scanmotion has been creating 360-degree product photos for online shops for years and is one of the most successful specialists in this special field. The 360-degree product photos are delivered ready for integration into the respective shop. The players for 360-degree product images supplied by Scanmotion allow viewing on any browser and mobile device, without the user having to download additional software or an app.