The question often arises: should one have 360-degree product photos created even for rather simple products or not? Let’s try to ‘shed some light’ on the matter. What are actually simple products? Is it the already well-known bottle of Coca Cola, or a cube-shaped box? From our personal perspective, many products are simple products. But are these products simple for everyone? The concept of operational blindness can provide a simple and understandable answer. With operational blindness, things we deal with daily are eventually no longer properly perceived. It’s similar with products that a company manufactures or distributes. We assume that everyone should be able to understand these products easily. For the simple reason that we deal with them daily. We forget that there are people who have no contact with these specific products in their daily lives, and who come from completely different fields. Then it doesn’t matter if it’s a simple article. We’ll demonstrate this with a rather simple article as an example. Look at the starting image without rotation. Did you know that the article can be ‘hung’ on a pallet? When you perform the rotation, you’ll recognize it. Conclusion: Even simple articles are indeed suitable for a 360-degree view. Solely from the customer’s perspective. When the other advantages are added, the question becomes obsolete.
- Better Product View
- Longer Dwell Time in the Shop
- Positive Differentiation from Competitors
- More Positive Customer Feedback
- Lower Costs Compared to Normal Product Photography
