Google Also Likes 360-Degree Product Photos and 3D Images!

As Google announced a few days ago, it is now possible to display 360-degree views, i.e., 360-degree product photos, alongside normal product images on Google Shopping. As Google states on its blog, the 360-degree views of products are intended to make online shopping more enjoyable for people. Of course, the 360-degree views of products should also make it easier to view products in 360 degrees, i.e., all around, using 3D images, thus enabling better purchasing decisions.

Initially, the 3D product photos will only be visible on Google Shopping in the USA. Based on experience, it won't take long before Google offers this service in other markets, including Germany. Currently, Google seems to offer 360-degree product photos only for certain hardware product groups, such as toys and shoes. However, it can be assumed that this will quickly change and the product groups for 3D images will be expanded. For example, Scanmotion offers the capture of not only hardware as 3D product photos but also Fashion 360-degree photos.

By now, it should be well known that high-quality product photos are essential for online shops today. It's a fact that good product photos increase sales and, increasingly in the future, improve findability on search engines. With 360-degree product photos, the time customers spend in the shop also increases, and more precise orders can be placed.

By creating 3D product photos through Scanmotion, you not only receive a high-quality 3D product photo but also a larger number of product photos.