Is the Trend Moving Towards 3D and 360-Degree Views in Online Business?

3D and 360-degree views are currently experiencing a revival in online business. The technology is no longer just seen in movies or video games, but also in e-commerce. 360-degree product photos, 3D Virtual Reality (VR), and Augmented Reality (AR) are some of the technologies that companies can use to offer their customers a completely new shopping experience.

There are several reasons why companies have started to introduce 3D and 360-degree product photos in online business. Firstly, the consumer market is growing larger. This means that companies must try to stand out from the competition. With 360-degree product photos, VR, and AR, companies can offer them added value and thus improve the customer experience.

A survey conducted by the industry association Bitkom has now also shown in Germany how popular such 3D and 360-degree views are among online customers. A total of 68% of respondents said they were interested in or had already used 360-degree views or 3D in online shopping. Augmented Reality, which allows any product to be placed in space, was also found interesting or had already been used by 39% of respondents.

What other reasons might companies have for using 360-degree product photos or 3D?

Another reason for the trend towards 3D and 360-degree views in online business is the increasing demand for realistic experiences by consumers. Customers want to be able to see products in as much detail as possible before making a purchase decision. With 360-degree product photos, VR, and AR, shopping can now become even more realistic than ever before. Customers can view the product in the best possible way before buying it, helping them make better decisions.

Moreover, cost savings also play an important role in the introduction of 3D and 360-degree views in online business. These technologies allow companies to improve their customer service while reducing costs. Therefore, it is attractive for many companies to incorporate these technologies into their business model.

3D and 360-degree views have even more advantages for companies. On one hand, they increase the purchase intention among customers. On the other hand, they allow companies to present their product or service in a realistic environment. This can provide important decision-making aids for customers and ultimately lead to higher sales. Many companies are now opting to present their products using the new technologies. This makes it easier for customers to get a better impression of the product. In addition, customers can conveniently view and compare products from home instead of having to touch them in a store. In today’s times, when more and more stores in city centers have to close, this is a decisive advantage in making offline shopping experiences accessible online.

In the future, it will become increasingly common for companies to present their products in 3D or as 360-degree product photos. This will make it easier for customers to get a better impression of the product and make the decision for or against the product.

You can see a live comparison of the 360-degree product photo and 3D technologies in action here.

3D Augmented Reality and Virtual Reality
We are very broadly positioned in these areas. For comprehensive information, it’s best to visit our 3D page.