360° product photography costs – pricing for 360° product images

The costs of 360° product photography depend on several factors. These include, among other things, the number of products, the desired image quality, the number of images, and the type of interactive presentation.

While simple 360° product images with a single axis of rotation can be produced relatively efficiently, more complex variants such as multi-spin shots require greater production effort.

Companies primarily use 360° product images in e-commerce, industry, and marketing to present products more realistically and clearly.

Which factors influence the costs?

Prices for 360° product images can vary significantly depending on the project. The following factors in particular affect production costs.

Number of products

The number of products to be photographed plays an important role.

With larger product quantities, production processes can be organized more efficiently. This often reduces the cost per product.

Series productions are therefore usually cheaper than one-off productions.

Size, weight of the products

Factors such as size and weight, as well as handling during a 360-degree product image production, are also important for pricing.

But the same applies here: the larger the total number of products to be captured, the lower the price per product.

Type of 360° presentation

Depending on the desired product presentation, different technologies are used.

360° product photo with one axis

In this variant, the product rotates horizontally on a turntable.

This form of 360° product photography is particularly common in e-commerce and is suitable for many products such as shoes, electronics, or consumer goods.

Price range:

approx. €27–39 per product
(for small, easy-to-position products)

360° product photo with two axes

Additional vertical perspectives can be captured here.

This enables a more detailed presentation of the product and is often used for products with many features—or for shoes, for example, to show the sole as well.

Price range:

approx. €90–120 per product

Multispin 360° product photography

Multi-spin presentations combine multiple axes of rotation and perspectives.

This technique is particularly suitable for:

• Electronic products

• Furniture

• Industrial products, spare parts

• Technical components

Pricing structure:

Project-dependent

Image editing and post-production

After the shoot, all images are professionally edited.

Typical steps include:

• Cutting out the product

• Color correction

• Retouching dust or scratches

• Optimization for web display

These steps ensure that all images provide a consistent, high-quality product presentation.

Series production reduces costs

With larger product quantities, studio and production processes can be optimized.

Examples:

• Fashion collections

• Electronics series

• Spare parts catalogs

This often reduces the cost per product, as shooting and editing processes can be carried out more efficiently.

Example project

An online shop for shoes had 50 products created as 360° product images.

Project scope:

• Studio shoot on a turntable

• professional image editing

• Web optimization of the images

• Integration into the product viewer

Series productions like this enable particularly efficient production workflows.

Frequently asked questions about the costs of 360° product photography