Pure innovation for websites and product differentiation
Scanmotion created corresponding 360-degree product photos for a website featuring doors.
Website operators often ask themselves the following question: “How can I differentiate myself from the competition, what can I do better, and how can I be more innovative than others?” These and similar questions were also asked by the operators of a website for doors when they approached Scanmotion to find a better presentation for their doors. Although doors without frames are not among the easiest products for 360-degree product photos due to their size, weight, stability, and several other factors, Scanmotion quickly developed a solution for a cost-effective production method based on years of experience in the field of 360-degree product photos. Thus, the doors could be captured in 360 degrees with the usual 24 product photos at Scanmotion. In combination with a technically advanced JavaScript player, this comparatively small number of product photos is completely sufficient. Ultimately, in addition to high-quality product shots, the technology in the background is an important aspect for success. “Many companies underestimate the importance of the background technology, which actually enables the viewing of a 360-degree image. Good product photos alone are not enough, and who wants to have more product photos taken than necessary,” says Mr. Sewerin, Managing Director of Scanmotion.
The items were captured, as is now standard in 360-degree product photography, with 24 high-resolution shots each. From these shots, the ready-to-embed images were then produced. At Scanmotion, a standard process after the capture includes optimization in the areas of color, contrast, and sharpness, followed by image cutting. The 360-degree shots created in this way are then ready for direct integration into the shop system, according to the customer’s wishes.
360-degree product photos are captured in HTML5 JavaScript and are visible on all mobile devices.
Scanmotion has been creating 360-degree product photos for online shops for years and is one of the most successful specialists in this special field. The 360-degree product photos are delivered ready for integration into the respective shop. The players for 360-degree product images supplied by Scanmotion allow viewing on any browser and mobile device, without the user having to download additional software or an app.
