360° product images consist of many real photographs of a product that are combined into a rotatable view. 3D product images, on the other hand, are based on a digital 3D model that is created entirely on a computer. While 360° images show real products, 3D models enable additional features such as animations, configurators,

Multispin is particularly beneficial for products where many details need to be visible. Unlike a simple 360° rotation, the user can also rotate the product vertically and view it from various angles. Multispin is frequently used for furniture, technical products, spare parts, high-quality consumer goods, or complex products.

The cost of 360° product photography depends on various factors, such as the number of products, the desired image quality, and the technology used (single-axis, dual-axis, or multispin). Simple 360° product images are less expensive than complex multispin shots with multiple viewing angles. For exact pricing, an individual inquiry is recommended.

For a 360° view, between 24 and 72 individual images are typically captured. The more images used, the smoother the product's rotation appears. For simple products, 24 to 36 images are often sufficient, while high-end or detailed products are frequently photographed with 48 to 72 images.

360° product photos are interactive product images in which a product consists of many individual shots and can be rotated by the user. The images are captured on a turntable and then combined into a rotatable view. Visitors to an online store can view the product from all sides and recognize details more clearly.