Have 360° Product Images Created – Professional 360° Product Photography
Interactive product presentations are becoming increasingly important in e-commerce and industry. Many companies therefore choose to have 360° product images professionally created, instead of producing them themselves.
Professional studios have special technology, controlled studio lighting, and optimized production processes. This results in high-quality 360° product images that present products realistically and in detail.
What does it mean to have 360° product images created?
Having 360° product images created means that products are photographed in a professional photo studio from many individual shots, which are then combined into an interactive rotating view.
This creates image series that allow a product to be rotated completely in the browser or online shop.
This technique is frequently used by online shops, manufacturers, and industrial companies to present products more realistically.
How are professional 360° product images created?
The creation of 360° product images involves several steps.
Product Preparation
The product is prepared before shooting.
This includes, among other things:
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Cleaning the product
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Removing dust or fingerprints
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Alignment on the Turntable
Careful preparation is important for high image quality.
Capturing Individual Images
The product is photographed on a motorized turntable.
Depending on the desired quality, this usually results in between:
24 and 72 individual images
These images later form the basis for the interactive rotating view.
How many images are required for a 360° product view?
A 360° product view consists of a series of individual images that show the product from different rotation angles.
Typically, between 24 and 72 photos are taken to create a smooth rotation.
These image series are then assembled into an interactive 360° presentation.
What Types of 360° Product Images Are There?
Depending on the product and application area, different variants are used.
360° product photo with one axis
In this variant, the product rotates horizontally on a turntable.
This form of 360° presentation is particularly common in e-commerce.
360° product photo with two axes
Here, additional vertical perspectives are captured, allowing a product to be viewed from multiple angles.
Multispin 360° product photography
Multispin combines multiple rotation axes and perspectives for a particularly detailed presentation.
This technique is frequently used for complex or high-value products.
Why do companies have 360° product images professionally created?
Professional 360° product photography ensures consistent lighting, high image quality, and a precise representation of the product.
Specialized studios have automated capture processes and professional image editing.
Many companies therefore have their 360° product images created to achieve a particularly high-quality product presentation.
Which Products Are Suitable for 360° Product Images?
360° product images are particularly suitable for products with many details or functions.
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Shoes and Fashion Products
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Electronic devices
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Furniture
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Tools
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Technical components
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Spare parts
Especially for products that require explanation, an interactive presentation can offer great added value. But even for products like shoes, which are often viewed comprehensively, 360-degree product images are very helpful for customers.
Frequently Asked Questions about 360° Product Images
Yes. Technical components or spare parts, in particular, can be presented very effectively with 360° product photography.
Yes. 360° product images can be integrated into many shop systems, such as Shopify, Shopware, or WooCommerce.
Yes. In most cases, companies send their products directly to the photo studio. Once production is complete, the products are shipped back.
Production time depends on the number of products and the desired image quality. Many projects can be completed within a few days.
Professional 360° product images for assortments, series, and product catalogs
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