How are 360° product images created?

360° product images make it possible to view products interactively from every angle. Visitors can rotate a product and discover details that remain hidden in classic product photos.

But how are such interactive presentations actually created?

Creating high-quality 360° product photography requires precise technology, a professional photo studio, and careful post-production. In several steps, many individual images are turned into a smooth, interactive product view.

Step 1 – Preparing the product

Before the shoot begins, the product is prepared.

This includes, among other things:

• Cleaning the product

• Removing dust or fingerprints

• Positioning it on the turntable

• Aligning it for the optimal angle

Especially with glossy or complex products, careful preparation is crucial for a perfect result.

Step 2 – Capturing the individual images

In 360° product photography, the product is not filmed. Instead, many individual photos are taken.

A motorized turntable rotates the product step by step while the camera automatically captures images.

Typical number of images:

• 24 images

• 36 images

• 72 images

The more images are captured, the smoother the rotation will appear later.

Step 3 – Lighting in the photo studio

Lighting is one of the most important factors for high-quality 360° product images.

Professional studios work with:

• Softboxes

• Light tents

• special reflective surfaces

The goal is even illumination without harsh shadows or reflections.

Especially with glossy materials such as metal or plastic, this requires a great deal of experience.

Step 4 – Post-production

After the shoot, the images are professionally edited.

Typical steps:

• Cutting out the product

• Color correction

• Retouching dust or scratches

• Adjusting brightness and contrast

Only after this editing is the final image series created.

Step 5 – Creating the 360° view

The individual images are then combined into an interactive product presentation.

Special software creates a rotation sequence that can be controlled in the browser.

Visitors can then:

• rotate it with the mouse

• move it with a finger on mobile devices

• view details from different angles

Different types of 360° product images

Depending on the product, different technologies are used.

360° product photo with one axis

The product rotates horizontally on the turntable.

This variant is suitable for many products in e-commerce.

360° product photo with two axes

In addition to rotation, products can also be viewed vertically.

This enables a more detailed presentation.

Multispin 360° product photography

Here, multiple axes of rotation and perspectives are created.

This technique is often used for complex products or products that customers examine closely, for example:

• Electronics

• Shoes

• Industrial products

Integration into online shops

After creation, 360° product images can be integrated into many shop systems.

Examples:

• Shopify

• Shopware

• WooCommerce

• Magento

Visitors can rotate the products interactively directly on the product page.

Questions about “How are 360° product images created?”