Create 360-Degree Product Photos – Guide & Pro Alternative
360-degree product photos significantly increase conversion in e-commerce. Customers see products interactively from all sides – this builds trust and leads to better purchasing decisions.
What to Expect:
- Step-by-step guide for DIY creation
- Overview of technology and software
- When the Scanmotion service is worthwhile
Example of a Professional 360° Product Photo:
DIY: Create 360-Degree Product Photos Yourself
1. What You Need
- Turntable (manual or motorized)
- Camera or smartphone with tripod
- Even lighting (light box)
- Neutral background (e.g., white cardboard)
- Image editing (Photoshop, GIMP)
- 360° Viewer software (e.g., Sirv, Marzipano)
2. Setup & Capture
The camera remains fixed, the product is rotated evenly. Goal: Capture 24–36 images all around.
360-Degree Product Photo Setup
3. Post-processing & Export
Crop images, clean up background, export uniformly sized – and save numbered.
4. Create 360° Viewer
Use free tools like Marzipano or professionals like Sirv to generate a viewer.
DIY Example in Comparison:
360-product-photo-steps
DIY or Scanmotion?
| DIY | Scanmotion |
|---|---|
| Time-consuming, many individual images | Professional studios, efficient |
| Technical experience required | Full service – all inclusive |
| Irregular lighting possible | Consistently perfect lighting conditions |
| Viewer integration to be solved yourself | Scanmotion delivers HTML5 + shop integration |
Professional Example from the Studio:
FAQ
How many images do I need for a 360° view?
24–72 depending on the desired rotation fluidity.
Can this also be done with a smartphone?
Yes – as long as light, distance, and rotation remain constant.
Is there free software?
Yes, e.g., Marzipano is open source.
With the right setup, you can create your own 360° product photos – or have them professionally done by Scanmotion.
Unsure whether to do it yourself or hire a professional? Talk to us.
