www.Scanmotion.de from Hanover, a long-standing specialist in the field of 360-degree product images, created 360-degree product images of alloy wheels of the motec brand. Due to the unique nature of wheels, the long-standing experience in 360-degree product images from the specialists at Scanmotion was required. The 360-degree wheel images can be admired online at www.motec-wheels.de.

Mr. Sewerin from Scanmotion says: “With items like wheels, massive problems naturally occur during the capturing process regarding reflections. For a normal single product photo, a shooting setup can be arranged relatively easily. However, for 360-degree shots, a multitude of images are created, with the item rotating and changing for each photo. This constantly creates new reflections, which should be avoided. Since we have captured items like wheels quite often, we have solved these problems and reduced reflections to a minimum. Through our years of experience, we are able to implement a standard 360-degree shooting setup for wheels. Despite the complex capturing process in this area, we can therefore offer the extensive 360-degree shots of wheels very cost-effectively, which our customers greatly appreciate.”

Mr. Sewerin continues: “For wheels, 360-degree images provide real added value for customers. They can view the items more intensively and thoroughly than would be possible with normal product shots. Such captures are also contemporary. Since we capture the 360-degree product images we create using JavaScript technology, they can also be viewed on mobile devices including iPhones, etc. With the rapidly increasing number of internet accesses via mobile devices, this is an important factor for the future.”

The company from Hanover has been creating 360-degree images of products for online shops for 3 years. Scanmotion creates the 360-degree product images ready to be integrated into the shop. The players for 360-degree product images provided by Scanmotion allow viewing on any browser and mobile device without the user having to download additional software or an app. Items from a few centimeters up to refrigerator size are processed.